While last week I talked about wondering if anyone really cares what we have to say, this week I want to address a very common fear among writers: Fear of Marketing. Basically, this comes down to you wondering if anyone really cares about what you’re saying.
This is a very common insecurity among writers. In fact, I study successful people and I find this is a common insecurity among people in general—particularly those trying to grow a platform. While people on social media posting pictures of their dinner may make you say, “Tiff, people don’t worry about this at all. They assume we care about EVERYTHING.” The fact is, there is safety in posting the banal. You really don’t care if someone “likes” your cheeseburger picture. However, when you post something that is really meaningful to you, that is a whole other matter.
AND, to be truthful, asking this question is critical to marketing. It is really a question you must seek to answer.
So, I don’t actually know if someone cares. You need to take time and find out if they do, who they are, where they are, why they care and then set out to reach those people. Answering this question will tell you if this is a book marketable to major publishers or best reserved to a niche press or even self-publishing. The fact is, since you care others might. It is your job to find out.
One caveat here…If it is a very highly personal specific thing like, “How my life was so hard and you should feel bad for me”…there may not be a market. While you guys like me, it is very highly unlikely that you would want to read a book about my life listing one story after another. It would get old. If, however, I pulled specific lessons from my story which would help you to live a happier, better, more productive life, that is something you might want to read. So, remember that when you’re trying to figure out if there is interest, consider how you might be able to shift the focus of your work slightly in order to make your story more interesting/useful to people without changing the meaning and without “giving the truth scope” as Chaucer said in the movie “A Knight’s Tale”.
So, I guess more than answering a question this week, I pose one to you. Does anyone care about what you’re writing?
This week I want to tell you about my “Earn More with Your Writing Bundle”. It includes audio and print media to help you look at your writing and marketing an entirely different way. It is only $5.99 as a digital download by following this link. As with my other digital products, you can earn money by letting others know about them on your own blog or website.
See you next week.