This article is excerpted from my article “How can I market my writing.” The entire article is available free under the “Articles” tab at www.WritingCareerCoach.com
As an aspiring author there is a great deal to learn. There are grammar and spelling rules. There is a tone. There is that certain ‘something’ that helps the reader connect with the message of the writer. Writers recognize this and spend a great deal of time at conferences and in critique groups honing their craft and finding ways to better express their thoughts on paper.
What writers are only beginning to realize is that running alongside this is the need for a strong marketing sense. For some people with a business background this could come more naturally. They’ve grown accustomed to networking and making sales contacts. For born writers, however, our more solitary nature sometimes makes the idea of networking about as appealing as dragging our tongue across razor blades. There is the perception that marketing our craft somehow sullies it, and thus, we want to leave that part to our publisher. Doing this will doom your work to obscurity. Therefore, we need to find ways to make marketing, if not pleasurable, bearable.
In this article we’re going to look at a few simple ways to begin to market your writing. While using all of these ideas together may give the best result, selecting only one or two can give you a significant jump start on establishing name recognition. Furthermore, most, if not all, of these techniques can be used before you even have your first book contracted. That makes these not only a means of marketing our writing to readers but also marketing our writing to potential publishing houses.
Blogging
Blogging is a phenomenon that has only been around for a little over a decade and has received mixed reviews. One of the advantages of establishing a blog is that many blogs are free to start. The setback of blogging is the same as the setback of anything else, you must let people know it is there and give them a reason to come again and again.
Articles
Historically the way to publication began with an author writing a variety of articles and then “shopping” them around to various magazines and periodicals. The face of publishing, however, has been changing over the last 5-10 years with a transition from print publications to electronic publications. While this has led to a decrease in the number of paying markets for a writer to break in to, it has offered an increase in the potential of using articles to market YOU, rather than the magazine you are writing for.
Newsletters
For people who like to stay in the know but who don’t like to read daily blogs there are newsletters. One benefit of the newsletter is the ability to add graphics to your stories and links to your blog and to other articles. Furthermore, a newsletter gives the perception of professionalism to some readers. I find that there is some overlap between my blog subscribers and my newsletter subscribers. Despite this, the two distribution means tend to reach different groups.
Speaking
This is my favorite part of marketing. I love to write, but I also love teaching other people how to write. Therefore I spend as much time as I can speaking to business and writing groups. This option isn’t for everyone but if you do have some interest in speaking, take the time to learn how to do it properly. Find some online classes and read books. Remember, just because you can talk, doesn’t mean you can speak.
Networking Communities
Finally, a great way to market your writing is by networking. Membership in online communities helps you with national and international connections while local groups help your develop your people skills. Make sure you focus on giving to these communities more than you seek to take.
This is not an exhaustive list of ways to market your writing but gives you a start. While these tips and ideas may not help you with the nerves inherent in putting yourself out there, they will help you to develop the relationships that will make marketing your work a much more pleasurable experience.
For a more expanded view of marketing and developing your writing check out my ebook Writing and Business: A Guide for Freelance Writers. Available for purchase by contacting Tiffany, only $7.
Don’t miss a single posting! Subscribe here to receive these postings by e-mail. Tiffany Colter is a writer, speaker and writing career coach who works with beginner to published writers. She can be reached through her website at writingcareercoach.com.